You built the audience. The hard part is done.
We represent the podcasts and newsletters security practitioners actually read. Published rates, audience figures explained in full.
For properties
Most independent security shows have a real audience and empty ad inventory.
It costs nothing to start.
Get startedFor advertisers
Security practitioners are the hardest B2B audience to reach with paid media — and the most expensive.
Cost per qualified lead from niche creators, against paid media
How it works
One agreement, one term. We become the only people selling ads on your show, and nothing changes about how you make it.
We take your audience to security companies who want to reach it, at prices we publish up front. You approve anyone before they run.
We handle the paperwork and chase the invoice. Your share arrives on a set schedule, every time.
Methodology
A download, a Spotify play and a YouTube view are three different events, measured three different ways. Summing them produces a number that describes nothing.
What each source actually counts
Source
Unit
What it actually counts
A file request — delivery, not playback. Apple pre-downloads automatically; roughly 13% are never played.
Thirty seconds or more, deduplicated per account. A resumed episode counts twice.
Roughly thirty seconds. The methodology has never been disclosed.
We report each source separately, name the standard behind it, and price against the one you are buying.
Roster
Octant is signing its founding properties now. If you publish a cybersecurity podcast or newsletter and your inventory is unsold, we should talk.
Founding roster
Announcing soon.
Contact
Tell us what you're trying to achieve and we'll tell you how we can help. We respond to everything.
justin@octantmediapartners.com